Areas of Expertise

Creative Direction
Design
Color and Trend
Merchandising
Print and Pattern
Textile Innovation
Construction and Fit

I’m a Global Senior Lifestyle Designer with over two decades of experience creating culture-driven apparel. My work focuses on storytelling, concept-to-consumer innovation, and a deep love for print and pattern. I design at the intersection of streetwear, heritage, and global influences, with a process that’s both creative and intentional.

I’m naturally drawn to craft, from digging through vintage racks and sewing personal projects to shaping clay at the pottery wheel. I find inspiration in the tactile and the imperfect, and I bring that same hands-on curiosity to every collection I build. Outside of work, I enjoy hiking with my two dogs, spending time with my family, and recharging in nature. I’m also a lifelong toy collector, inspired by bold color, form, and nostalgia. Whether I’m sewing, sculpting, or designing apparel, I’m always searching for new ways to tell stories through texture, shape, and detail.

Email
loriv112811@gmail.com