Core Disciplines

Concept & Collection Development
Apparel Design
Color Storytelling
Print & Pattern
Fabric Development
Assortment Strategy
Licensed Product & Collaborations
Construction and Fit

I'm a Senior Apparel Designer whose career spans men's, women's, and youth categories. My work is rooted in storytelling, thoughtful design, and a belief that the best products balance modern relevance with lasting appeal. I'm inspired by the way culture, personal style, and product evolve over time, creating opportunities to reinterpret familiar ideas in fresh and meaningful ways.

Throughout my career, l've partnered with global teams to create lifestyle collections spanning apparel, accessories, graphics, prints, textiles, licensed collaborations, and culture driven product concepts. Color has always been a central part of my design process, helping shape product stories, create emotional connection, and bring cohesion to an assortment. Whether developing a seasonal assortment, creating a print story, or defining a key item strategy, I enjoy connecting creative vision with products that feel authentic, wearable, and meaningful to the customer.

I'm continually inspired by vintage garments, craftsmanship, and the details that give products character over time. Outside of design, I enjoy exploring estate sales, collecting vintage finds, sewing, and working with clay. These creative pursuits reinforce my appreciation for materials, construction, and the stories objects carry with them.

At the heart of my work is a simple belief: great product should feel both timeless and personal, creating a connection that lasts beyond a single season.

Email
loriv112811@gmail.com