Areas of Expertise
Creative Direction
Design
Color and Trend
Merchandising
Print and Pattern
Textile Innovation
Construction and Fit
I’m a Global Design Leader with over two decades of experience creating culture-driven apparel. My work focuses on storytelling, concept-to-consumer innovation, and a deep love for print and pattern. I design at the intersection of modern lifestyle and heritage, weaving in the durability of classic American workwear, the utility of military design, and the richness of cultural textiles, all approached with meticulous craftsmanship and intentionality. Sustainability is central to my approach, with experience working in organic, recycled, and reclaimed materials to create products that honor both craft and the planet.
I’m naturally drawn to making things by hand, from digging through vintage racks for hidden materials and sewing personal projects to shaping clay at the pottery wheel. I find inspiration in the tactile and the imperfect, and I bring that same hands-on curiosity to every collection I build. Outside of work, I enjoy hiking with my two dogs, spending time with my family, and recharging in nature. I’m also a lifelong toy collector, inspired by bold color, form, and nostalgia. Whether I’m sewing, sculpting, or designing apparel, I’m always searching for new ways to tell stories through texture, shape, and detail.
Email
loriv112811@gmail.com